Paid Media Specialist
2x (Formerly StraightArrow Corporation)
- Pasig, Philippines5F, Silvercity Annex 1, Frontera Verde, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Key Accountabilities
- Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals.
- Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure.
- Monitor, analyze and report on campaign performance (SEM & digital ads), using data-driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning.
- Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently.
- Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization.
- Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.
Minimum Qualifications
- 3-5 years of relevant work experience in digital marketing, including hands-on experience in running, monitoring, and optimizing campaigns on platforms like Google Ads, HubSpot, LinkedI n, GA4, etc.
- Proficiency in advertising platforms, and performance analytics, with the ability to translate metrics such as ROAS, CTR, CPA, and CPC into strategic actions.
- Demonstrated interest in continuous learning and developing skills on multiple platforms, with the ability to analyze data and improve campaigns accordingly.
- Possesses a resourceful mindset and strong analytical skills.
- Self-motivated and able to work independently while being a team player.
- Strong leadership and communication skills, with experience in managing and mentoring a team.
- Bachelor’s degree in Information Technology , Digital Marketing, or a related field is an advantage.
- Excellent communication skills, strong command of English, and experience working with cross-functional teams and clients.
- Must be willing to report twice a week in Pasig City, Philippines on a night shift schedule from 8PM to 5AM PST.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 5F, Silvercity Annex 1, Frontera Verde, Pasig, Metro Manila, Philippines
- Industry
- Marketing / Advertising / Sales
- Vacancy
- 3 openings
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About 2x (Formerly StraightArrow Corporation)
2X is the global leader in B2B marketing as a service (MaaS), a subscription-based alternative to traditional B2B marketing delivery models. Offering AI-enabled B2B marketing talent and strategic consulting, 2X allows marketing leaders to accelerate growth in today’s resource-constrained environment and to deliver measurable results without increasing budgets.
Founded in 2017 by three former CMOs from major global corporations, our mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact.
2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. Our company is growing fast, and we’re looking for the best talent to join our pioneering MaaS team.