CUE Group

We’re a global digital company supported by industry leaders and world-class investment institutions

We’re dedicated to boosting digital growth of businesses, industries, and governments through the use of modern technologies like Big Data and AI.

Adhering to the philosophy of "Data Drives Growth, Technology Leads Development," we prioritise R&D and emphasise a pragmatic approach to delivering significant value to clients.

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Proprietary AI and Big Data Platform: We offer comprehensive digital solutions for Brand, PR, and Creative Strategy with expertise in Big Data Capabilities for advertising and e-commerce operations.

Comprehensive Digital Capabilities: We provide proprietary AI algorithms, visual analytics, and big data analytics. This covers digital infrastructure across businesses, new retail, and smart space solutions.

Extensive Industry Experience: Our vast digital ecosystem covers various categories and business needs. We provide closed-loop digital commercialisation solutions for IP development and management, gaming, and esports.

CUE Digital International Phil. Branch

The Role

We are seeking a creative and detail-oriented Copywriter to join our team. As a Copywriter, you will craft engaging, persuasive, and on-brand content across various platforms — from digital to on-ground. Your work will play a key role in communicating our brand's message, driving customer engagement, and achieving marketing goals.

 

Key Responsibilities

 

Campaign Building:

<ul>
	<li>Independently and collaboratively ideate with other team members in developing creative and strategically-sound campaigns for multiple brands, and confidently present them at internal and external settings.</li>
</ul>

 

Content Creation:

<ul>
	<li>Develop compelling concepts and copy for social media, advertisements, video and event scripts, various prints and packaging, trade, websites, email campaigns, and other marketing materials.</li>
</ul>

 

Brand Alignment:

<ul>
	<li>Ensure all content aligns with the brand's objective, strategy, tone, style, and messaging guidelines.</li>
</ul>

 

Campaign Support:

<ul>
	<li>Collaborate with marketing teams to brainstorm and execute creative campaigns.</li>
</ul>

 

Market Research:

<ul>
	<li>Understand target audiences to tailor content to their preferences and needs and be on the know of the latest trends in different social media platforms.</li>
</ul>

 

Editing and Proofreading:

<ul>
	<li>Review and refine content to ensure clarity, consistency, and grammatical accuracy. Understand client and team feedback to further improve marketing campaigns.</li>
</ul>

 

Campaigns and Events Support :

<ul>
	<li>Availability to attend shoots and events to help brief and support needed deliverables, including but not limited to spiel edits, and minimal video shoot and edits.</li>
</ul>

 
SEO Integration:

<ul>
	<li>Optimize content with relevant keywords to improve search engine rankings.</li>
</ul>

Copywriter

Gingersnaps | Where Creativity, Craftsmanship, & Passion Come Together

At Gingersnaps, we believe in the magic of everyday dress-up—where fashion becomes a form of play, self-expression, and discovery. Inspired by childhood wonder, we create timeless yet contemporary children’s wear that blends nostalgia with modern style. From everyday essentials to elegant occasion wear, our designs encourage confidence, creativity, and joy in every child’s journey.

As we grow globally, expanding across Asia, Europe, and the US, we remain deeply committed to quality, sustainability, and craftsmanship. We take pride in designing high-quality, thoughtfully crafted pieces that stand the test of time.

Gingersnaps is more than a brand—it’s a community of passionate designers, innovators, and storytellers shaping the future of children’s wear. If you’re looking for a workplace that values creativity, collaboration, and purpose, we’d love to have you on board.

Join us as we bring beautiful, high-quality fashion to the next generation!



GINGERSNAPS Philippines

Summary: As a Copywriter, you will be responsible for producing high-quality written content for various marketing materials, including but not limited to product descriptions, advertising campaigns, website content, social media posts, email marketing, and promotional materials. You will work closely with the Marketing team to ensure that all copy aligns with our brand voice and effectively communicates our messaging to our target audience.

Key Responsibilities:

<ol>
	<li>Content Creation:

	<ul style="list-style-type: disc;">
		<li>Write clear, concise, and compelling product descriptions for our clothing and fashion items, highlighting their unique features and benefits.</li>
		<li>Develop engaging and persuasive copy for marketing campaigns, advertisements, and materials.</li>
		<li>Craft SEO-friendly content to improve our online visibility and search engine rankings.</li>
	</ul>
	</li>
	<li>Brand Consistency:
	<ul style="list-style-type: disc;">
		<li>Maintain and uphold the company's brand voice and style guidelines across all written materials.</li>
		<li>Ensure that all copy aligns with the brand's values, mission, and messaging.</li>
	</ul>
	</li>
	<li>Audience Understanding:
	<ul style="list-style-type: disc;">
		<li>Research and understand our target audience, their preferences, and their pain points to create content that resonates with them.</li>
		<li>Tailor messaging to different customer segments and demographics.</li>
	</ul>
	</li>
	<li>Collaboration:
	<ul style="list-style-type: disc;">
		<li>Collaborate with the Marketing team, Graphic Designers, and other stakeholders to develop integrated marketing campaigns.</li>
	</ul>
	</li>
	<li>Proofreading and Editing:
	<ul style="list-style-type: disc;">
		<li>Review and edit written content to ensure accuracy, grammar, and adherence to brand guidelines.</li>
		<li>Conduct quality control checks to eliminate errors and inconsistencies.</li>
	</ul>
	</li>
	<li>Stay Updated:
	<ul style="list-style-type: disc;">
		<li>Stay up-to-date with industry trends, fashion developments, and competitive analysis to create relevant and timely content.</li>
	</ul>
	</li>
</ol>

IXMGOH is Campaign Global's Awardee for Best Place to Work For in the Philippines, Best in Company Culture in Southeast Asia for several years, and Best in Talent Development. 
We invented Creative Engineering. We are committed to make the best work possible for a brand, in its category and in the world. Ingenious is the benchmark by which to judge existence and paycheck.

Our Mission
Devise ingenious communication systems that gets the job done at the least possible time, effort and resource.

IdeasXMachina Group of Hakuhodo

<ul>
	<li>Develop creative, engaging, and persuasive copy for advertising campaigns across print, digital, social media, and broadcast channels.</li>
	<li>Collaborate with art directors, designers, and account teams to conceptualize and execute integrated marketing campaigns.</li>
	<li>Adapt brand voice and messaging consistently across different platforms and client accounts.</li>
	<li>Conduct research on industry trends, target audiences, and competitors to inform content strategy.</li>
	<li>Revise and proofread copy to ensure accuracy, clarity, and alignment with client objectives.</li>
	<li>Meet deadlines for multiple projects while maintaining high-quality, original content.</li>
	<li>Participate in brainstorming sessions and contribute innovative ideas to enhance campaign effectiveness.</li>
</ul>

Job Summary:

As a Marketing Officer at Gingersnaps, you’ll play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and help us connect with our customers in meaningful ways. Your expertise will help us create marketing campaigns that resonate with families, spark excitement for our brand, and elevate the Gingersnaps experience across all platforms. This is an exciting opportunity for a dynamic marketing professional who thrives in a collaborative environment and has a passion for creative, child-focused marketing.

What You’ll Do:

<ol>
	<li>Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand, drive sales, and increase customer engagement</li>
	<li>Stay ahead of the curve by conducting market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.</li>
	<li>Collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.</li>
	<li>Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.</li>
	<li>Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.</li>
	<li>Coordinate and participate in industry events, trade shows, and pop-up shops to connect with customers, build relationships, and showcase the Gingersnaps brand in person.</li>
	<li>Keep up-to-date with the latest trends in children's apparel, marketing technologies, and industry best practices to propose innovative ideas and strategies.</li>
	<li>Manage relationships with external agencies, vendors, and influencers to ensure the successful execution of campaigns and collaborations.</li>
</ol>

Marketing Officer

The Role:

To thrive, a digital marketing agency like ours requires a combination of diverse technical and communication skills and as our new visualizer, you need to come endowed with a healthy dose of both.

Each member of our growing team exudes initiative, passion, ambition, and drive, and in the midst of it all, you are helping steer a brand’s story, working with the entire CUE PH team to achieve remarkable results for every client and campaign.

You are hungry to learn, fast to execute, and eager to work on projects ranging from social media content, digital and print collaterals, email newsletters, mobile app projects, and responsive websites.

But above all, you share the agency’s firm vision that anyone can put a dent in the universe, and come to work every day prepared to dent it a little more than you did yesterday.

 

Key Responsibilities:

In order to excel in this role, you will need to possess a diverse set of skills and qualities, which include:

<ul>
	<li>Design and create visual materials and deliverables to support client campaigns and new businesses to meet the strategic and business goals.</li>
	<li>Follow and cascade design guidelines, refresh brand key visuals, and support the brand’s graphic designers and copywriters under the CUE Digital International Phil. Branch company.</li>
	<li>Work on a broad range of digital projects while taking art direction and guidance from your partner designer and creative group head.</li>
	<li>Research, review, and recommend suitable illustrations, photography, and innovative design solutions to support all incoming and ongoing client projects.</li>
	<li>Ensure flawless visual cascades of existing key visuals into multiple digital materials within a short quick turnaround time.</li>
	<li>Keep the supervising designer, senior creatives, and management in the loop and effectively escalate roadblocks should it arise in any of your projects.</li>
</ul>

Digital Designer

The Senior Graphic Design Officer is responsible for leading the visual execution of brand, marketing, and e-commerce initiatives across digital and physical touchpoints. This role oversees campaign design from concept to execution, ensures brand consistency, and collaborates closely with cross-functional teams including Marketing, E-commerce, Visual Merchandising, Production, and external suppliers. The position combines creative leadership, hands-on design work, and project coordination to deliver high-quality visual materials for both B2C and B2B needs.

Key Responsibilities

Campaign &amp; E-commerce Design

<ul>
	<li>Oversee e-commerce campaign layouts from moodboarding through final execution.</li>
	<li>Ensure accuracy, consistency, and quality across all campaign assets.</li>
	<li>Design and review marketplace wireframes, product postings, newsletters, and other e-commerce materials.</li>
	<li>Collaborate with Shopify developers to ensure website layouts and designs are accurately implemented using tools such as Figma.</li>
</ul>

Team Leadership &amp; Task Delegation

<ul>
	<li>Delegate graphic design tasks to the creative team and monitor progress to ensure deadlines and quality standards are met.</li>
	<li>Manage daily design requests from Marketing, Visual Merchandising, E-commerce, and other departments such as HR, Export, or Operations.</li>
</ul>

Marketing &amp; Branding Materials

<ul>
	<li>Create and oversee marketing materials for collection launches, including website wireframes/designs, social media posts and carousels, newsletters, stories, GIFs, and AI-assisted creative assets.</li>
	<li>Develop branding and promotional materials such as newsletters, static or carousel posts, GIFs, stories, and mall mileage assets (digital and offline).</li>
	<li>Utilize AI generation tools to support concept development, visual exploration, and content creation while maintaining brand consistency.</li>
</ul>

Visual Merchandising &amp; In-Store Graphics

<ul>
	<li>Support Visual Merchandising requirements by creating and overseeing in-store graphics, including shelf graphics, promo easels, standees, table graphics, window banners, window plotting, and store plotting.</li>
	<li>Ensure in-store visuals align with brand identity and campaign messaging.</li>
</ul>

Print &amp; Production Coordination

<ul>
	<li>Coordinate with suppliers and printers for all print jobs, from prototype and sample development to mass production.</li>
	<li>Create and oversee printed materials such as magazines, flyers, postcards, gift vouchers, and gift cards.</li>
	<li>Review proofs, manage timelines, and ensure quality control throughout the production process.</li>
</ul>

Photoshoot &amp; Content Production

<ul>
	<li>Assist the Production team during photoshoots.</li>
	<li>Create moodboards and shot lists for campaign photoshoots as needed, including AI-assisted visual references when appropriate.</li>
	<li>Provide on-site support and coordinate with photographers to ensure all required shots are captured.</li>
</ul>

Cross-Functional Collaboration

<ul>
	<li>Work closely with copywriters, marketing officers, marketing assistants, and other stakeholders to align visuals with messaging and campaign goals.</li>
	<li>Collaborate across departments to deliver creative solutions for both B2C and B2B materials.</li>
</ul>

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