Trade Marketing Officer  

Budget Management:

• Actively participate in the management of the marketing budget, ensuring effective allocation

Event Coordination:

• Lead the coordination efforts to secure the marketing calendar of events with retailers.
• Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.

Marketing Materials:

• Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.

Collaboration:

• Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.

Business Proposals:

• Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.

Event Execution:

• Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.

Promotions and Proposals:

• Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.

Analysis:

• Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.

Catalog Management:

• Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.

Online Activities:

• Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.

Market Research:

• Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.

Training and Orientation:

• Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.

Client Presentations:

• Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.

Event Oversight:

• Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.

Educational Requirement

• Must possess at least a Bachelor’s/College degree preferably in Marketing or equivalent
• Knowledgeable in GMP and FMCG qualifications or retail background.

Work Experience

• With 3 to 4 years’ experience in digital trade marketing

Knowledge Competencies

• Knowledgeable in excel/ powerpoint/Adobe Photoshop/Ai/Video Editing Apps
• Marketing Program development for retail outlets.
• Research Analytics

Skills Competencies

• Relevant industry experience.
• Project management skills.
• Good numerical skills.
• Leadership skills.
• Attention to detail.
• Planning & organization skills.
• Good written and oral communication skills.
• Problem analysis & Problem-solving skills.
• Proactive.
• Self-motivated and enthusiastic.
• Marketing Program development for retail outlets.
• Research Analytics