Lead Generation Specialist  

The Lead Generation Specialist and Appointment Setter is responsible for identifying and generating new business opportunities through outbound prospecting efforts, managing and nurturing leads, and setting up meetings or appointments for the sales team. This role focuses on building relationships, creating interest in the company's products or services, and ensuring a smooth handoff to the sales team.

Key Responsibilities:

Lead Generation:

• Research and identify potential clients and target markets through various channels (e.g., LinkedIn, email campaigns, cold calling).
• Build, manage, and update a database of potential leads in the CRM system.
• Qualify leads based on defined criteria to determine their potential for becoming paying customers.
• Use social media, email marketing, and outbound calls to nurture prospects.

Appointment Setting:

• Contact prospective clients via phone, email, or social platforms to introduce the company's products or services.
• Schedule meetings or demos for the sales team with qualified leads.
• Confirm appointment details and ensure prospects are aware of the next steps.

Collaboration:

• Work closely with the sales and marketing teams to ensure that qualified leads are passed on effectively.
• Provide regular updates and reports on lead generation activities and appointment-setting progress.
• Support the sales team by providing detailed information about prospects.

Follow-Up:

• Follow up on leads from marketing campaigns, webinars, events, or referrals.
• Track engagement with prospects and maintain a consistent follow-up strategy.

Data Management:

• Keep meticulous records of lead interactions in the CRM.
• Regularly update and maintain the CRM with accurate lead information.

Skills and Qualifications:

• Proven experience in lead generation, cold calling, and appointment setting.
• Excellent communication skills, both verbal and written.
• Strong research and analytical skills to identify potential leads.
• Familiarity with CRM software and lead management tools (e.g., HubSpot, Salesforce).
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong time management and organizational skills.
• Goal-oriented with a track record of meeting or exceeding targets.
• Experience in using LinkedIn, email marketing platforms, and other lead generation tools.

Preferred Qualifications:

• Experience in B2B lead generation or sales.
• Background in the industry related to the company’s products or services (e.g., technology, SaaS, digital marketing).
• Familiarity with different sales methodologies.