Copywriter  

Client Management
- Communicate with both account colleagues and clients to gain a better understanding of client needs, and provide efficient creative solutions.
Strategy
- Maintain a good working relationship with planners, and contribute creative ideas in developing communication strategies.

Creative Leadership
- Has the ability to accurately understand creative briefings, and work with designers creatively in keeping with communication strategies.
- Responsible for the textual content of all productions based on the creative plan determined by the team.
- Familiar with project processes, collaborate perfectly with both internal and external teams, and promote the smooth progress of the work.
- Maintain a strong intellectual curiosity, learn about emerging media and technology, and keep our ideas up to date.
- Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.

Leadership & People Management
- Set an example protecting Ogilvy’s reputation.
- Stay motivated and constantly improve professional skills in creating work.
- Stay positive, regardless of success or failure.
- Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
- Build trust and respect with others, provide training opportunities to ensure others’ development, and develop a team with professional ethics and effective performance.
- Take responsibility and keep commitments when facing huge challenges or mistakes.
- Abide by the WPP Code of Business Conduct.

Believes in the power of words, good at using them to make the target audience feel positive about a brand or product, thus stimulating their desire to buy. Understand the effective combination of copywriting and pictures, and work with designers to create creative works that meet Ogilvy's standards.