Influencer Relationship Management (IRM) Lead  

Internal and External Client Management

• Support Client PR Plans with strategic IR plans designed to drive WOM/ shareable content
  • Oversee the development and implementation of all influencer campaigns from ideation to execution
    • • Serve as a liaison between our brand ambassadors/influencers and the marketing team
  • Identify and pitch for new business IR opportunities
  • Capability to directly interface with internal and external clients on IR requirements
  • Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
    • • Generate and present reports on campaign performance
  • Work with Consumer PR Business Director and Data Team to develop a unified IR Measurement System across the agency
  • Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Represent Ogilvy Manila as IRM Lead at various internal local and regional meetings; at client presentations; and as Agency representative at industry association discussions

IR Management, Leadership and People Management

• Hit IRM yearly targets
  • Monitor and track IR revenue across teams
• Contribute to a smooth working relationship between IRM team and PR accounts and creative team
• Mentor and develop IR team members; groom future IR team leaders
• Monitor and track IR revenue across teams
• Face work with a proactive, positive and energetic working attitude
• Be present and encourage team participation at Agency and PR activities
• Imbibe the organizational culture and values.

KOL and Content Creator Partner Management

• Work closely with IRM team to manage existing engagements, facilitate payments on time, manage KOL issues
• Cultivate professional partnerships with existing contacts as well as develop new contacts with KOLS
• Research market data and trends to establish best practices related to influencer campaigns
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

Creative Leadership

• Passionate about good ideas, nurtures the ideas of others
• Demonstrate enthusiasm for the IR industry in general and brings curiosity and creativity to daily work

The PR&I Influencer Marketing Lead has an advanced understanding of current Influencer Relationship Management skills with which to lead and manage the Ogilvy PR & Influence Influencer Management business and grow scope and associated revenue in the short-term:

- Understanding of current PH influencer landscape to develop Influencer Strategy to support PR Campaigns that target audiences at different socioeconomic levels, age groups/generations, and passion points

- Good grasp of Affiliate Marketing

- Proficiency in analytics tools such as Google Analytics, Meltwater and Affable to name a few

- In-depth understanding of current and emerging social media platforms and trends

- At least 2-3 years’ experience in managing a team

Growing scope and influence of the Ogilvy PR&I management team will require the following

- Evolution of current IRM capability

- Management of personnel, tools and other resources

- Development of unified IR Measurement System across Agency together with Consumer PR Business Director and Data Team

- Development of a Content Creator loyalty program