Associate Business Director  

Associate Business Director is a leadership role among different stakeholders, including clients, internal account, creative, cross capabilities. He/she is a key driver of the business stability as well as growth. The person must be capable of helping to deliver the Ogilvy strategy, specifically developing best practices typically for a range of clients under the direct responsibility of this person.

The ABD is responsible for the overall delivery of an assigned Client or a pool of Clients. He/she manages a team of Account people that are tasked with the day to day Client Service for these Clients.

What You'll Do

Client Management

• With the line manager, responsible for achieving total revenues and direct contribution to accounts under your control
• Work with the relevant parties to deliver financial targets and control costs
• With the line manager, support the development of the yearly business plan and monthly dialogue reports for all key accounts
• Independently and in partnership with the appropriate Ogilvy partners, develop, refine and implement business development strategy
• Manage and ensure quality of our services to Clients
• Management and handling of key client briefs, projects and requests, including the refinement of the above
• Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
• Present and pitch our services to potential clients in a competitive context
• Support line manager in developing initiatives and new business opportunities
• Maintain high-level contacts within business and industry relations
• Handle sensitive topics and provide issue management consulting

Strategy

• Provide account planning and strategic support to key Clients, this requires the ABD to have strategic planning capabilities, including basic brand planning, digital engagement planning, communication planning, etc.
• Provide Clients counsel in the development of successful customer management strategies
• Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness. Be able to adopt learnings/highlights to client’s proposals proactively
• Understand the offering of the 6 Capabilities
• Modify business plans based on changing business conditions

Creative Leadership

• Passionate about good ideas, nurtures the ideas of others
• Demonstrate enthusiasm for the creative industry in general and bring curiosity and creativity to daily work
• Have the ability to inspire, talent and patience to help generate “Big Ideas” with legs, ideas that are effective and sell for the brand
• Earn the trust and respect of creative colleagues
• Give good direction and feedback; contribute ideas; push for better work
• Willing to challenge Clients to accept our best ideas and then sell them well
• Help to ensure execution of the highest quality are well represented

Leadership & People Management

• Establish himself/herself as a role model
• Identify good talents, inspire people to want to work for/follow him/her
• Have an inspiring and approachable style of leadership, strive to make things better
• Respect and believe in others, strive to bring out their inner greatness, ensure the development and appropriate training of team members, and build an efficient team with high morale
• Make and take responsibility for, and demonstrate commitment to appropriate decisions in a timely manner, esp. when significant information is incomplete and/or ambiguous
• Have a broad perspective and be open to varied options
• Abide by the WPP code of business conduct

• Educational Background: Bachelor Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc., MBA preferred
• Industry experience
• 8+years of experience in communications or related field; industry experience preferred
• Team-leading experience
• Proven excellence in leadership
• Strong verbal and presentation skills with the ability to speak knowledgably with high level executives internally and with Clients
• Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
• Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)