Account Executive for Classified Ads  

Key Responsibilities:

1. Strategic Sales & Revenue Development

• Support in meeting or exceeding monthly sales targets through classified ad placements and other products and programs across print, digital, and cross-platform channels.
• Assist in preparing revenue forecasts, tracking budgets, and aligning sales strategies with company financial objectives.
• Maintain a healthy sales pipeline through cold calling, lead generation, and consistent prospecting.
  

2. Client Relationship Management

• Build and maintain strong relationships with advertisers, agencies, and walk-in clients, particularly for line ads and obituaries.
• Respond to inquiries and requests in a professional and timely manner to ensure client satisfaction.
• Assist in conducting client visits, follow-ups, and securing Purchase Orders (POs) to encourage repeat business and long-term partnerships.
  

3. Advertising Solutions & Proposal Development

• Prepare and deliver customized advertising proposals and bundled ad packages based on client goals.
• Coordinate with internal teams (Marketing, Creative, Finance) to develop strategic media solutions with appropriate pricing structures.
• Prepare and present proposals confidently and close deals that align with client needs and company profitability.
  

4. Campaign Execution & Monitoring

• Provide support in managing all stages of ad campaigns, from pre-sale planning to post-campaign reporting.
• Organize and update ad placements, ensuring accuracy, timeliness, and full campaign delivery across platforms.
• Assist in collecting materials from clients/agencies and support in layout, proofreading, and correction of ad content and placements.
  

5. Administrative Tasks & Collection Support

• Prepare and submit accurate daily sales reports, job orders, and contract documentation.
• Coordinate with the Finance team to monitor payments, verify received funds, and follow up on overdue accounts.
• Maintain complete and organized records of all client transactions and communications.
  

6. Cross-Platform Collaboration & Other Duties

• Collaborate with internal departments including Ad Operations, IT, Marketing, and Production to ensure smooth ad delivery.
• Stay current with media trends, competitive activity, and evolving digital publishing practices.
• Participate in team planning, budgeting sessions, sales strategy development, and other assigned initiatives.

Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications or equivalent.
• At least 1-3 years of experience in media, advertising, classifieds or sales (print and digital preferred).

Competencies and Skills:

• Strong understanding of print and digital advertising, including online publishing and audience behavior.
• Proven ability to develop leads, close deals, and maintain client relationships.
• Excellent communication, negotiation, and organizational skills.
• Excellent interpersonal, writing, presentation, and social networking skills.
• Proficient in Microsoft Office and sales reporting tools; crm experience is an advantage.
• Basic computer operations skills and digital and technology savvy.