SEO Strategist  

Job Responsibilities:

Strategic Leadership & Expertise

Act as a subject-matter expert when it comes to building an online presence through SEO

Serve as the designated QA of the team for specific SEO tasks and projects

Propose high-level strategic recommendations that go beyond the technical aspect of SEO execution

Analyze the client's online presence vis-à-vis SEO trends to come up with custom-tailored, best-in-class service for each project

Client Delivery & Execution

Assess a client's website and other online activities to propose actionable strategies covering content, user behavior/experience, and technical aspects of SEO

Handle VIP and Escalated clients—determine the best action plan to ensure client objectives are met and concerns are addressed/resolved

Set proper and realistic expectations to clients regarding rankings, traffic, lead generation and conversion. There will be no room for overpromising and under delivering

Technical SEO Deliverables

Website audits

Competitor and keyword analysis

On-page SEO optimization

AEO (Answer/AI Engine Optimization)/GEO

Keywords and topics proposal

Content plan/structure creation

Schema markup implementation

Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster tools setup

Local search setup

Link building campaigns

Benchmark, performance and work reports

Collaboration & Communication

Coordinate with project managers, developers, and content writers to assign and actively communicate updates on various SEO tasks

Create, maintain and improve web analytics dashboards, progress reports and reporting tools

Highlight key areas of opportunity in accordance with client goals and objectives

Continuous Improvement & Growth

Monitor the performance of client's SEO campaign, contribute professional insights and develop plans to capitalize on growth opportunities

Stay updated on search engine updates and SEO trends; communicate these to clients and our team

Research, document and maintain SEO best practices and develop processes throughout the company

Contribute passion and ongoing knowledge of digital marketing as a key team member

Minimum 4 years of hands-on SEO experience

Strong familiarity with WordPress dashboard and content management

HTML skills and website maintenance capabilities (highly preferred)

PPC and Social Media experience (plus, but not required)

Excellent project and account management skills

Strong experience with industry standard tools: Google Analytics, Google Search Console, Google Tag Manager, BrightLocal/Moz, Ahrefs, SEMrush, Screaming Frog, HubSpot, etc.

Personal Attributes

Self-starter with ability to work with minimum supervision

Experience working with teams and coordinating with team leads and department heads

Excellent writing and communication skills

Excellent English speaking skills, neutral accent preferred