Brand Officer
First Gen Corporation
- Pasig, Philippines6F, Ugong, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
• Oversee corporate branding, manage brand reputation and build positive perception
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends (in relation to competitor activities or consumer behavior) to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.
Minimum Qualifications
- Bachelor’s degree in Communications, Advertising, Marketing, or a related field.
- At least five (5) years of relevant professional experience in advertising agencies, telecommunications, FMCG, or other fast-paced consumer-focused industries.
- Strong understanding of advertising, marketing communications, brand management, and campaign development, with experience working across multiple stakeholders and business functions.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Ugong
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