Digital Marketing Mentor  

Mentoring:

• The Mentor agrees to render all mentoring hours and responsibilities for the specific program they are mentoring in.

Learning Experience Design (LXD) Support:

• The Mentor, when needed or applicable, agrees to double-checking of LX materials for quality assurance purposes.
• The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the improvement of the learning experience.

Judging Support:

• The Mentor will serve as judges for sprint or project presentations.

Learner Support:

• The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the fulfillment of learner insights, observations, red flags, observations.
• The Mentor agrees to complete all the requirements of Eskwelabs Operations team in the form of attending debriefings and other meetings stated by Eskwelabs Operations team.

• Candidate can teach onsite in the client’s office in BGC
• Candidate is knowledgeable, skilled in, and has experience in the following:
  • Prompt engineering
  • Vibe coding
  • SEO (AI-powered SEO and SEO tools)
  • SEM (with AI-driven ad optimization tools)
  • Google Ads (prompted campaign generation with Generative AI)
  • Social media marketing (using AI for content creation and scheduling)
  • Email marketing (AI-assisted copywriting and personalization)
  • Content marketing (with Generative AI tools for blog, video, and asset creation)
  • Copywriting (prompt engineering for tone, audience, and variation)
  • Analytics tools (Google Analytics, GA4, Hotjar, with AI-based insights)
  • A/B testing (automated hypothesis generation and results interpretation)
  • Funnel optimization (AI-assisted journey mapping and prediction)
  • Conversion rate optimization (CRO) with Generative AI personalization tools
  • CRM tools (ex: HubSpot, Salesforce, using AI features for lead scoring and communication)
  • Marketing automation (AI-enhanced workflows and smart segmentation)
  • Canva or graphic design basics (plus AI image tools like Midjourney, Adobe Firefly)
  • Video editing basics (with AI tools like Descript, Pictory, InVideo, etc.)
  • Influencer marketing (Generative AI for influencer matching and performance tracking)
  • Affiliate marketing (Generative AI to optimize content and conversion strategies)
  • E-commerce platforms (ex: Shopify, WooCommerce, using AI product descriptions and recommendations)
  • Data analysis and reporting (augmented by Generative AI dashboards and insights)
• Candidate must have strong analytical and planning skills
• Candidate must exhibit good communication skills
• Candidate must have excellent problem-solving skills
• Candidate must have proven time management skills
• Candidate must exhibit empathy and adaptability
• Candidate must have proven technical expertise
• Candidate is comfortable mentoring employees of varying levels (junior, senior, executive)