Creative Strategist  

The Role

We’re seeking a Strategist to join our dynamic company and play a central role in conceptualising and delivering innovative, strategy-driven campaigns. This person will bridge the gap between brand strategy and creative execution, leveraging data insights, market trends, and creative acumen to build campaigns that captivate audiences and drive measurable impact. The ideal candidate has experience in consumer insighting, social media, media channels and platforms, branding, and content creation, with a knack for storytelling and a pulse on the latest trends in media and culture.

Job Responsibilities

• Strategy Development: Collaborate with cross-functional teams to develop and implement creative strategies that align with clients’ goals, brand identity, and omni-channel platforms
• Campaign Conceptualization: Lead the ideation and development of multi-channel campaigns, creating clear and impactful messaging that resonates with target audiences.
• Market Research & Insight Generation: Conduct competitive analysis, audience insights, and trend spotting to inform strategic recommendations and creative concepts.
• Client Presentation & Relationship Management: Articulate creative strategies to clients in a compelling, data-backed manner, fostering client trust and alignment on vision.
• Cross-Functional Collaboration: Work closely with creative, account, and media planning teams to ensure campaigns are executed effectively and align with strategy.
• Content Strategy & Development: Guide the content creation process, including defining tone, style, and format to suit target platforms and demographics.
• Social Media Management: Handle and manage client brand pages as needed to support overall client servicing
• Performance Analysis & Optimization: Use campaign performance data to provide insights and recommend optimizations, ensuring strategies meet or exceed client KPIs.

Key Qualities We Look For

• Bachelor’s degree in Marketing, Communications, Media, or a related field
• At least 1 year of experience in a creative, strategic, or media role (experience in an agency setting is a plus)
• Strong understanding of digital media channels, content formats, and audience engagement tactics
• Excellent presentation and communication skills, with an ability to convey complex ideas to clients and internal teams
• Proficiency in data analytics tools and social listening platforms
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Familiarity with influencer marketing is a plus.