Social Media Specialist

Guangzhou StarsPulse Co., Ltd.

Makati, Philippines
Makati, Metro Manila, Philippines
Makati
Metro Manila
Philippines
Philippines
Full timeFULL_TIME

Posted 3 days ago and deadline of application is on 10 Sep

Recruiter was hiring 13 hours ago

2026-07-13T05:58:32.086972+00:002026-09-10T16:00:00+00:00

Job Description

Manage the daily operations of usmile Philippines’ official Facebook, TikTok, and Instagram pages.
Focus primarily on social media copywriting, including brand posts, product selling-point copy, campaign content, short-form video scripts, and advertising copy.
Develop content topics and publishing plans based on the brand’s positioning, product features, and relevant local trends in the Philippines.
Coordinate with the photographer in producing short-form videos and branded content. When necessary, support content production through occasional on-camera appearances, product demonstrations, voice-over presentations, or lifestyle scenes.
Coordinate the production and publication of photos, videos, and other social media materials, ensuring that all content is consistent with the brand’s tone and identity.
Manage comments and direct messages, respond to customer inquiries promptly, and improve audience engagement.
Monitor platform performance, including reach, engagement rate, follower growth, and content conversion, and provide regular recommendations for improvement.
Support livestream campaigns, influencer collaborations, PR activities, and e-commerce promotions through relevant social media content.

Minimum Qualifications

At least 2 years of experience in social media management or a related role.
Familiarity with the operation and content formats of Facebook, TikTok, and Instagram.
Excellent English copywriting skills, with the ability to independently create social media posts, short-form video scripts, and brand promotional copy.
Strong content planning skills and a good understanding of Philippine social media culture, trends, and audience behavior.
Presentable and comfortable on camera, with the ability to support the photographer during content shoots. This is not a livestream host or full-time on-camera role.
Basic knowledge of photography, video editing, Canva, or CapCut is an advantage.
Experience in beauty, personal care, FMCG, e-commerce, or brand-side social media operations is preferred.
Proactive, creative, and organized, with strong communication, execution, and cross-functional collaboration skills.

Jobs Summary

Job Level: Entry Level / Junior, Apprentice

Job Category: Sales and Marketing

Educational Requirement: Bachelor's degree graduate

Office Address: Makati, Metro Manila, Philippines

Industry: Consumer Goods

Vacancy: 1 opening

Website: https://www.linkedin.com/company/usmile-global/posts/?feedView=all

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About Guangzhou StarsPulse Co., Ltd.

Guangzhou StarsPulse Co., Ltd. was founded in 2015 with the mission of becoming a globally leading health technology company. Since its inception, the company has been committed to making life better through technology, adhering to a multi-brand, technology-driven, and globally oriented development strategy. It provides users with professional oral health products and services, while continuously expanding into new health sectors by making medical technologies and products more consumer-friendly and home-use oriented. Today, the company holds over 700 patents, employs more than 1,200 people, and generates annual revenue in the billions of RMB. In 2022, it was recognized as a "Unicorn" innovation enterprise in Guangzhou. Brand Strategy: 1+N: "usmile" is the core brand in the oral health sector, consistently delivering benchmark products with outstanding sales performance and market reputation. The company has also launched several other brands—including XiaoMaoAnNi, Amao, Xinyan, and Qintian—across categories such as medical aesthetics, scalp health, and home healthcare, forming a "1+N" brand portfolio. To date, our products have reached more than 30 countries and regions worldwide. Product Philosophy: Technology-Driven: Since day one, usmile has upheld a "technology-first" product philosophy, with increasing annual investment in R&D. The company has established multiple industry-leading laboratories covering efficacy testing, in-vitro testing, raw materials and formulations, and smart hardware. It also maintains close partnerships with medical institutions and professionals across various fields to develop medically proven, evidence-based products. In 2019, the company was certified as a National High-Tech Enterprise by the Guangdong Provincial Government, and in 2023, it was designated as a Guangzhou Municipal Industrial Design Center. Culture & Values: User-Centric: Guided by the core values of "user-centricity, continuous entrepreneurship, and transparent trust," the team remains focused on user needs, constantly striving for higher goals, seizing opportunities, embracing change, and delivering comprehensive, high-quality products and services to consumers.

People also applied to

Home