Strategic Planner Kompas.com  

1. Strategic Planning: Developing and implementing marketing strategies aligned with business objectives.

2. Brand Management: Ensuring brand consistency and developing strategies for brand differentiation.

3. Campaign Management: Planning, executing, and evaluating marketing campaigns across various channels.

4. Performance Analysis: Monitoring and analyzing marketing campaign performance, ROI, and key performance indicators (KPIs).

5. Budget Management: Managing marketing budgets and ensuring efficient allocation of resources.

6. Cross-functional Collaboration: Working with other departments (e.g., sales, product management) to ensure alignment and execution of marketing initiatives.

1. Bachelor's degree: Typically in Marketing, Business, or a related field.

2. Experience: Several years of experience in marketing, with a focus on strategic planning and campaign execution.

3. Strong analytical and communication skills: Ability to analyze data, develop insights, and effectively communicate strategies and results.

4. Proficiency in Microsoft Office Suite (PowerPoint and Excel): Necessary for creating presentations, analyzing data, and managing reports.

5. Project management skills: Ability to manage multiple projects simultaneously and meet deadlines.

6. Knowledge of marketing mix (4Ps): Product, Price, Place, and Promotion.