Marketing Manager  

Goal:

Strategize, develop, and successfully implement initiatives to increase brand awareness in a niche market through various channels and tactics, including advertising, content marketing, social media, public relations, and events for internal employees, external clients, industry partners, and other key stakeholders.

Duties & Responsibilities:

• Develop and implement marketing strategies while overseeing the creation of digital and print promotional materials.
• Execute marketing plans, including the creation and distribution of original promotional content such as brochures, magazines, press releases, emails, blogs, vlogs, product videos, and social media posts.
• Plan and execute PR activities, including organizing exhibits, events, and strategic partnerships.
• Oversee showroom management, ensuring it aligns with branding strategies and provides an engaging experience for clients and industry partners.
• Lead project management for product shoots, calendar design and distribution, and corporate gift-giving initiatives to reinforce continuous branding efforts.
• Collaborate with internal employees to fully understand product and communication needs.
• Stay updated on industry trends, customer preferences, and competitors' strategies.
• Create an internal marketing strategy to ensure all employees align with the brand position.
• Manage internal communications, ensuring effective dissemination of company updates and engagement in internal activities.
• Oversee budget management for marketing initiatives.
• Perform other functions as assigned by Top Management.

Required Skills/Abilities:

• Creativity and strong verbal and written communication skills.
• Extensive knowledge of marketing strategies, channels, and branding.
• Excellent leadership, and project management abilities.
• Highly organized with the ability to multitask effectively.
• Proficient in Microsoft Office or other digital marketing tools/software.

Education and Experience:

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or a related field.
• Minimum of five years of experience leading a team, preferably with expertise in writing, design, and project management.
• Willing to work on-site in Libis, Quezon City.