Digital & Email Marketing Specialist  

Digital & Email Marketing Specialist

At IThinkWeb Corporation, we build digital solutions that empower the global TIC (Testing, Inspection, and Certification) industry. As we expand our reach, we are looking for a creative and data-driven Digital and Email Marketing Specialist to help us connect with audiences, drive engagement, and generate leads across multiple digital channels.

Duties and Responsibilities:

• Email Campaign Management: Planning, writing, and executing email campaigns that nurture leads, onboard users, and re-engage customers. While also personalizing contents, and optimizing open rates, CTR, and conversions.
• Digital Strategy Execution: Supporting integrated digital campaigns across web, social media, paid ads, and SEO. Also collaborating with content, design, and driving the sales team to ensure cohesive messaging and branding.
• Analytics and Optimization: Monitoring of campaign performance using tools such as Google Analytics, and others. Also applying insights, preparing monthly reports and recommendations to improve future campaigns.
• Content Creation and Management: Draft compelling email copy, landing pages, and social media posts tailored to target audiences while ensuring content aligns with brand voice, tone, and marketing objectives.
• Trend Tracking & Innovation: Stay ahead of evolving digital trends, tools, and technologies. Also recommending and implementing new tactics to improve campaign performance and audience engagement.
• Cross-Functional Collaboration: Working closely with product, sales, and customer success teams to align marketing efforts with business goals.

What We Offer:

• Access to global markets and high-impact projects
• Be at the forefront of global digital strategy
• Work with a supportive, inclusive, and high-performing team
• Collaborate with top-tier consultants and agencies
• Real leadership opportunity with room to grow and innovate

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field
  
• With at least 5-8 solid years of experience in a digital marketing role, preferably in tech or SaaS, or B2B
  
• Proficient in performance marketing, SEO/SEM, email campaigns, and analytics platforms
  
• With solid experience of launching multi-channel campaigns or new product rollouts is a strong advantage
  
• Excellent written & verbal communication skills and can adapt messaging for varied audiences
  
• Comfortable with data and can translate insights into actionable strategy
  
• Proactive collaborator and can engage effectively across departments
  
• Resourceful, results-oriented, and thrive in a fast-paced environment with evolving priorities