Digital Marketing Lead  

About The Role:

This position is responsible for growing the DOKU brand’s influence and having a strong conversion strategy of acquisition while also increasing DOKU loyalty and awareness, driving website traffic to acquire new leads, and onboard registrations & helping to expand overall campaign reach.

What Will You Do:

• Implement a digital marketing strategy to grow DOKU’s digital channels, drive traffic to bring awareness of the product & generate leads to acquire new businesses.
• Provide digital marketing strategy for campaigns, including thematic, tactical, product and partnership-based initiatives.
• Manage budget allocation and monitor its implementation, provide reports on overall digital marketing performance, including analytic results, budget spending vs actual, learning & insight for future campaigns.
• Content management including plan and managing the creation of relevant and engaging digital content for publishing on various digital platforms
• Collaborate with internal teams to align digital strategies with overall marketing goals, by implementing effective digital marketing [creative, marcom & campaign]
• Supervise all aspects of the digital marketing department including marketing database, email, display advertising campaigns, and other optimizations including plan & manage Search Engine Optimization (SEO) and Search Engine Machine (SEM).
• Coordinating across divisions to implement digital marketing activities [Product, Engineering, Sales/Business, PR/Corporate]; synchronizing workflow to meet goals; managing leads; content marketing development; infrastructure / technical coordination [ tracking, tools, sitemap, etc.]
• Manage & monitor projects implemented by 3rd party and supervise the plan implementation to ensure that they are on the right track and achieving the target.

What we are looking for:

• Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
• 5+ years in digital marketing, with experience in digital marketing agencies, campaign management and analytics, preferably within the tech or fintech sector.

Technical Skill Requirements:

• Proficiency in digital marketing tools (e.g., Google Analytics, SEO/SEM, social media platforms) , Marketing Automation Platform [Moengage, Hubspot, etc].
• Knowledge of content management and website optimization.
• Experience in campaign tracking, reporting, and performance analysis, including paid optimisation & leads generation.
• Understanding visual design, copywriting & content writing.

Soft Skill Requirements:

• Independent, innovative, strong analytical and problem-solving skills.
• Effective communicator, with leadership and organisational skills.
• Ability to work under deadlines and manage multiple campaigns simultaneously.