Marketing and Admin Associate  

The Marketing and Admin Associate will play a key role in supporting both the marketing and administrative functions of the company. This individual will be responsible for executing marketing initiatives, assisting with administrative tasks, and ensuring smooth day-to-day operations.

Key Responsibilities:

Marketing

• Social Media Management: Create engaging content, schedule posts, and interact with followers on various social media platforms, both for the Company and its clientele.
• Digital Advertising: Set up, run, monitor and continuously recalibrate Facebook, Google and other online ads for the company and its clients
• Content Creation for Marketing: Develop and edit marketing materials such as brochures, portfolio, pitch deck, blogs, website content, email campaigns, and other business and creative presentations.
• Content Creation for Training: Visualize course content materials as directed by the Course facilitator, resource person or subject matter expert.
• Lead Generation: Generate leads for the company and its clients using tools such as LinkedIn, Rocket Reach, Lemlist and other related platforms.
• Email Marketing: Create email automation sequences for the company’s and its clients lead nurturing efforts.
• Event and Training Support: Assist with the planning and execution of marketing events, training sessions, workshops; including logistics, promotions, and on-site coordination.
• Market Research: Conduct research to identify trends, competitor activities, and target audience preferences.
• Data Analysis: Track and analyze marketing campaign performance, providing insights for optimization.

Administrative

• Office Management: Maintain office supplies, handle incoming and outgoing mail, and ensure a clean and organized workspace.
• Data Entry: Update and maintain company databases, spreadsheets, and customer records.
• Customer Service: Respond to customer inquiries via phone, email, and social media in a timely and professional manner.
• Sales support: Prepare and send proposals and quotations to potential and existing customers.
• Documentation: Help organize all project-related documents
• Travel Arrangements: Book flights, hotels, and transportation for staff and clients.
• Meeting Support: Schedule meetings, prepare agendas, and take minutes.

• Education: Bachelor's degree in Marketing, Entrepreneurship, Business Administration, or a related field.
• Skills: Proficient in Google Workspace apps, Canva, social media platforms, and other marketing, business and automation software. Excellent written and verbal communication skills. Strong organizational and time management abilities.
• Willing to learn about Wordpress Content Management System, Podia, Odoo and other business applications required for the company’s day-to-day operations and for other projects with clients.
• Attributes: Self-motivated, detail-oriented, and able to work independently, as well as part of a team. Creative and adaptable, with a willingness to learn new skills, trade and tools.