Branding&PR Specialist  

Guangzhou StarsPulse Co., Ltd. was founded in 2015 with the mission of becoming a globally leading health technology company. Since its inception, the company has been committed to making life better through technology, adhering to a multi-brand, technology-driven, and globally oriented development strategy. It provides users with professional oral health products and services, while continuously expanding into new health sectors by making medical technologies and products more consumer-friendly and home-use oriented. Today, the company holds over 700 patents, employs more than 1,200 people, and generates annual revenue in the billions of RMB. In 2022, it was recognized as a "Unicorn" innovation enterprise in Guangzhou. Brand Strategy: 1+N: "usmile" is the core brand in the oral health sector, consistently delivering benchmark products with outstanding sales performance and market reputation. The company has also launched several other brands—including XiaoMaoAnNi, Amao, Xinyan, and Qintian—across categories such as medical aesthetics, scalp health, and home healthcare, forming a "1+N" brand portfolio. To date, our products have reached more than 30 countries and regions worldwide. Product Philosophy: Technology-Driven: Since day one, usmile has upheld a "technology-first" product philosophy, with increasing annual investment in R&D. The company has established multiple industry-leading laboratories covering efficacy testing, in-vitro testing, raw materials and formulations, and smart hardware. It also maintains close partnerships with medical institutions and professionals across various fields to develop medically proven, evidence-based products. In 2019, the company was certified as a National High-Tech Enterprise by the Guangdong Provincial Government, and in 2023, it was designated as a Guangzhou Municipal Industrial Design Center. Culture & Values: User-Centric: Guided by the core values of "user-centricity, continuous entrepreneurship, and transparent trust," the team remains focused on user needs, constantly striving for higher goals, seizing opportunities, embracing change, and delivering comprehensive, high-quality products and services to consumers.