Inquirer Interactive, Inc., better known as INQUIRER.net, is the official news website and social media arm of the INQUIRER Group of Companies (IGC). It has been at the forefront of online news publishing for the past 27 years. INQUIRER.net features breaking news 24/7, as well as the latest on national and foreign issues and current events. It also highlights compelling commentaries and features on Politics, Entertainment, Sports, Lifestyle, Business, and Technology, as well as stories from around the world that are relevant to Filipinos overseas. 

INQUIRER.net offers multimedia features, easy channel navigation, strong social media presence and numerous engagement platforms that allow the readers to experience content anytime, anywhere, always.

Under the INQUIRER.net umbrella are titles which cater to different audience segments and interests. Among them are CDN Digital (formerly Cebu Daily News, which was acquired in 2019), Bandera (acquired in 2019), Lifestyle.INQ, POP!, Esports, INQUIRER.net US & Canada, and the Hinge Inquirer titles (acquired 2021).

The company continues with its mission to bring credible news and information to Filipinos in and around the world through its award-winning brand of journalism.

Inquirer Interactive Inc.

● Produces advertising content according to client brief such as but not limited to

i. Website features / Branded Features/listicles

ii. Develop scripts / create shot lists for video projects

iii. Social media post copies/captions for uploads

iv. Create interview guide questions

● Assists Marketing in creating content for its audience/advertiser/readership

promotion

● Ensures that the advertising content developed meets qualitative and quantitative

measures or objectives agreed on in the advertising contract

● Ensures that project delivery is timely with the goal of client and partner

satisfaction.

● Develops creative content concepts for production and implementation as

required by advertisers or as required by management

● Assists sales team during client event coverages and gathers content (agreed on

in the contract) such as

i. Photos of significant moments during the event

ii. Interview key personnel

iii. Take videos of the event

iv. Mount a live broadcast

● Performs other related tasks that may be assigned from time to time.

Computer Literacy / Basic Computer Skills

Content Creator | Sales and Marketing | Cebu

M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication.

Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staﬀers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines.

M2.0's diﬀerentiation lies in the robust support oﬀered by its diﬀerent service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also oﬀers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.

M2.0 Communications Inc.

As a Content Writer at M2.0 Communications, you will be part of our team of storytellers, creating content that shares our story and vision, promotes our brand, and makes an impact across different digital platforms.

 

<ul>
	<li>Develop content for brand clients through the creation of the comms plan, press releases, editorial calendars and other required written outputs.</li>
	<li>Coordinate with the Content Editor and Account Managers to understand client needs and campaign requirements, including any possible challenges in execution</li>
	<li>Provide suggestions and recommendations on how to improve current campaigns.</li>
	<li>Collaborate with the wider team to ensure the successful implementation of campaigns.</li>
	<li>Report to the office once a week every Monday or Tuesday for face-to-face collaboration</li>
</ul>

Content Writer

M2.0 Communications is a PR company that specializes in business, technology, and lifestyle communication. We focus on public relations, social media marketing, and media analytics, and pride ourselves as experts in earned media communication. Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staﬀers composed of a dozen manager/director level employees and more than 40 specialists.

What you'll love at M2.0:

<ul>
	<li>We're an organization that values its people and promotes free-flowing, collaborative exchange</li>
	<li>Working in a vibrant and fun environment that values constant learning and development</li>
	<li>Collaborating and brainstorming with talented individuals</li>
	<li>Competitive salary plus benefits upon regularization</li>
	<li>HMO membership</li>
</ul>

What you'll do:

<ul>
	<li>Write, edit, and publish content for websites, blogs, videos, social media, campaigns, podcasts, e-books, whitepapers, e-newsletters and more.</li>
	<li>Craft content that motivates, inspires, engages, educates, informs, sells, and simply provides information, across a variety of digital platforms.</li>
	<li>Use your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our organization as a leader in the industry.</li>
	<li>Make an impact on the company and within the industry through the creation of meaningful content.</li>
	<li>Work closely with a team of talented storytellers (strategists, account managers, visual artists) to create compelling content that generates results.</li>
</ul>

Technical Writing

Content Writing

Sales and Marketing Knowledge

As CHiNOY TV celebrates its 15th anniversary, we continue to evolve as a multimedia platform, with content and activities spanning television, digital, events, and community-driven initiatives. While strengthening our presence locally, we are also expanding globally to connect with overseas Chinese communities and celebrate our shared heritage.

We remain committed to our mission of:

1. Preserving and promoting Chinese-Filipino culture while strengthening Chinese Filipino identity across different platforms.
2. Inspiring communities by highlighting the success stories of remarkable Chinese Filipinos.
3. Providing opportunities for the Chinoy youth to showcase their talents in media, entertainment, and performing arts.
4. Bridging the Chinese and Filipino communities through meaningful projects and initiatives.


Fil-Chi Media Productions Inc. (Chinoy TV)

<ul>
	<li>Proposes, Formulates, Writes and Produces multimedia contents (video, article, static social media posts, photos) for CHiNOY TV's various platforms (traditional and digital)</li>
	<li>
	Creating and curating shareable content while determining which platform is best suited for each piece of content
	</li>
	<li>
	Submits complete work or drafts within the allotted time
	</li>
</ul>

Hashtag Interactive is an award-winning marketing collaborator for companies looking to stand out amid the digital noise. 

Together, we curate and create campaigns and strategies that speak to your audiences and meet your targets on the other side of the screen.

Hashtag Interactive: A digital marketing agency optimised for a digital-centric world. Your digital marketing, social media, and content strategy partner in Singapore and Southeast Asia.

Hashtag Interactive

Job Mission:

The Digital Copywriter is a master wordsmith responsible for crafting engaging and persuasive content that will help our clients achieve their goals. You will work closely with other creatives and our Accounts team to develop content that is aligned with our clients' brand identity and target audience.

 

Expected Outcomes

First 90 Days

<ol>
	<li>Familiarise yourself with the work process. Two-pronged: 
	<ul>
		<li>Within the Content team: How tasks are distributed within the team and approvals</li>
		<li>Within the larger organisation: Get to know the Design and Animation team, and who you need to talk to get the results you need</li>
	</ul>
	</li>
	<li>Familiarise yourself with the Accounts teams. This involves knowing:
	<ul>
		<li>Which Accounts teams handle which projects</li>
		<li>Which AEs handle each account</li>
	</ul>
	</li>
	<li>Familiarise yourself with the accounts you’re working on</li>
	<li>Familiarise yourself with all the projects that the Content Team is working on</li>
</ol>

 
Day-to-Day Expectations:

<ol>
	<li>Must know how to conceptualise and craft copy on the assigned accounts</li>
	<li>Can deliver output on time and on standard, with minimal revisions</li>
	<li>Knows the work process so you know who to collaborate with, get approvals from or ask questions of</li>
</ol>

This measures the ability to express thoughts in an organized structure.

Syntax

This test unit measures the ability to paraphrase by choosing key ideas from a sentence and identifying good paraphrased versions of a sentence

Paraphrasing (Written)

Digital Copywriter

The Digital Designer is creative and strategic, responsible for translating marketing campaign strategies into engaging and persuasive visuals that will help our clients achieve their business goals. You will work closely with our copywriters, accounts team, and other creatives to create compelling content that resonates with target audiences of our clients. 
 
Outcomes:

First 90 Days (New Hires)

<ol>
	<li>Familiarize yourself with your assigned accounts</li>
	<li>Establish proper communication flow with teammates and other Hashtaggers</li>
	<li>Actively contribute to pitches/proposals</li>
</ol>

 

Typical Expectations:

<ul>
	<li>Excellent visual understanding of assigned accounts resulting in timely approved creative materials</li>
	<li>Good communications flow with teammates and other Hashtagers resulting in seamless pitch brainstorming and creative client deliverables</li>
	<li>Regularly contribute to pitches/proposals</li>
</ul>

Digital Designer

CUE Group

We’re a global digital company supported by industry leaders and world-class investment institutions

We’re dedicated to boosting digital growth of businesses, industries, and governments through the use of modern technologies like Big Data and AI.

Adhering to the philosophy of "Data Drives Growth, Technology Leads Development," we prioritise R&D and emphasise a pragmatic approach to delivering significant value to clients.

---

Proprietary AI and Big Data Platform: We offer comprehensive digital solutions for Brand, PR, and Creative Strategy with expertise in Big Data Capabilities for advertising and e-commerce operations.

Comprehensive Digital Capabilities: We provide proprietary AI algorithms, visual analytics, and big data analytics. This covers digital infrastructure across businesses, new retail, and smart space solutions.

Extensive Industry Experience: Our vast digital ecosystem covers various categories and business needs. We provide closed-loop digital commercialisation solutions for IP development and management, gaming, and esports.

CUE Digital International Phil. Branch

The Role

We are seeking a creative and detail-oriented Digital Designer to produce high-quality digital assets for our brand. The ideal candidate will have a strong understanding of design principles, experience in creating digital content, and the ability to work collaboratively in a fast-paced environment.

Job Responsibilities

<ul>
	<li class="text-justify">Digital Content Creation - Develop and design engaging digital content including websites, email campaigns, social media graphics, online advertisements, banners, infographics, and other digital marketing materials.</li>
	<li class="text-justify">Brand Consistency - Ensure all designs align with the brand’s visual identity and guidelines to maintain consistency across all digital channels.</li>
	<li class="text-justify">Collaborative Work - Work closely with the marketing team to understand project requirements, provide design insights, and ensure the visual assets align with the overall marketing strategy.</li>
	<li class="text-justify">Wireframes and Prototypes - Create wireframes, mockups, and prototypes for new website and app designs, ensuring a user-friendly experience.</li>
	<li class="text-justify">Responsive Design - Design and optimise digital content for various devices and platforms, ensuring high-quality visuals on desktops, tablets, and mobile devices</li>
	<li class="text-justify">Graphic Design - Produce high-quality graphics, illustrations, and visual elements to enhance digital content.</li>
	<li class="text-justify">User Experience (UX) Design - Collaborate with UX designers to create intuitive and engaging user interfaces that enhance the user experience.</li>
	<li class="text-justify">Testing and Iteration - Conduct usability tests and gather feedback to refine and improve digital designs.</li>
	<li class="text-justify">Research and Trends - Stay updated with the latest design trends, tools, technologies, and best practices in the digital design industry.</li>
	<li class="text-justify">Project Management - Manage multiple design projects simultaneously, ensuring all are completed on time and meet the highest quality standards.</li>
	<li class="text-justify">Communication - Present design concepts and ideas to stakeholders and incorporate their feedback into the final design.</li>
	<li class="text-justify">Asset Management - Maintain organised files and assets for easy access and collaboration with team members.</li>
	<li class="text-justify">Quality Assurance - Ensure all designs are error-free, meet the project requirements, and are delivered on time.</li>
	<li class="text-justify">Technical Collaboration - Work closely with developers to ensure the final products are both visually appealing and functional, providing necessary design specifications and assets.</li>
</ul>

 

This is a hybrid work setup wherein the hired employee is expected to attend meetings and events within Metro Manila.

2X is the global leader in B2B marketing as a service (MaaS), a subscription-based alternative to traditional B2B marketing delivery models. Offering AI-enabled B2B marketing talent and strategic consulting, 2X allows marketing leaders to accelerate growth in today’s resource-constrained environment and to deliver measurable results without increasing budgets. 

Founded in 2017 by three former CMOs from major global corporations, our mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact. 

2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. Our company is growing fast, and we’re looking for the best talent to join our pioneering MaaS team. 

2x (Formerly StraightArrow Corporation)

The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory.

Responsibilities:

<ul>
	<li>Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation</li>
	<li>Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives</li>
	<li>Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging</li>
	<li>Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, and messaging angles for different stages of the marketing funnel</li>
	<li>Clarify requirements and project scope based on stakeholder input, and engage with clients to establish procedures for content operations and KPIs for marketing copy</li>
	<li>Coordinate priorities and proactively identify dependencies or issues that put deliverables at risk</li>
	<li>Collaborate with team (including Design, UI/UX, Video, Campaigns, Data) and analyze performance data to launch digital campaigns, solve problems, formulate ideas, and improve content and campaign effectiveness in line with client objectives</li>
	<li>Train and/or mentor junior writers using company’s best practices</li>
	<li>Do continuous research and learning on content marketing best practices</li>
</ul>

Senior Content Writer

Job Description:

As a Content Writer at M2.0 Communications, you will be part of our team of storytellers, creating content that shares our clients’ stories, promotes our brand, and makes an impact across different platforms:

<ul>
	<li>Develop content for 7Gen and clients through the creation of comms plans, blogs, press releases, scripts, social media copy, photo captions, briefing documents, blog posts, and other required written output</li>
	<li>Coordinate with the Content Editor and Account Managers to understand stakeholder and client needs and campaign requirements, including any possible challenges in execution</li>
	<li>Manage and maintain 7Gen social media accounts across multiple platforms, including content scheduling, community engagement, and performance monitoring</li>
	<li>Collaborate with the wider team to ensure improvements and successful implementation of campaigns</li>
	<li>Participate in brainstorming sessions for pitches and join presentations to clients</li>
	<li>Report to the office at least twice a week, every Monday and Tuesday, for face-to-face collaboration</li>
	<li>Attend events and other out-of-office functions as necessary</li>
</ul>

Content Marketing Specialist

LeapFroggr Inc. is a technology company that operates SeriousMD & NowServing. Together, SeriousMD & NowServing is a healthcare platform, whose sole mission is to "improve healthcare through technology."

Our company culture revolves around excellence, family and community, cooperation and sharing.

LeapFroggr Inc.

Responsibilities:

<ul>
	<li>Create, develop and manage health related content for organization’s web presence and online properties</li>
	<li>Working with a content management software (such as Wordpress) and putting up the page for the content with organic SEO in mind</li>
	<li>Write copy, edit and proofread</li>
	<li>Work with writers</li>
</ul>

Proofreading

Infographic Design

Blog Writing

Copywriting

Copy Editing

Creative Writing

SEO Content Manager

SlideGenius is the leading global Presentation Design Agency, trusted by over 5,000 clients worldwide, including industry giants such as Adidas, Autodesk, Illumina, J.P. Morgan, Meta, MetLife, and Pepsi. With headquarters in San Diego, California, and offices in London, Makati, and Bacolod, we operate around the clock, delivering exceptional presentation design solutions across industries.

Our Makati and Bacolod offices works directly with our global teams, contributing to exciting and high-profile projects every day. We operate 24/7, offering flexible shift options for dynamic and motivated professionals.

SG APAC, Inc.

We are looking for a highly meticulous and skilled Content Quality Specialist to join our dynamic editorial team. Serving as a Quality Assurance Editor (Content) and Copy Editor, you will be responsible for proofreading, editing, and rigorous quality control of diverse written materials—with particular emphasis on marketing collateral and presentation design for our extensive portfolio of over 5,000 global clients.

Leveraging your exceptional proofreading and editing expertise, you will ensure the consistency, clarity, professionalism, and accuracy of marketing presentations, sales decks, digital content, brochures, and other client-facing materials. Your role is essential in maintaining and enhancing the high-quality standards expected by our international clientele.

The ideal candidate is a seasoned Content Editor who takes pride in perfecting client presentations and marketing materials, meticulously maintaining editorial excellence, and enhancing each deliverable's overall effectiveness and visual impact.

 

<h3>About SlideGenius</h3>

 

SlideGenius is the leading global Presentation Design Agency, trusted by over 5,000 clients worldwide, including industry giants such as Adidas, Autodesk, Illumina, J.P. Morgan, Meta, MetLife, and Pepsi. With headquarters in San Diego, California, and offices in London, Makati, and Bacolod, we operate around the clock, delivering exceptional presentation design solutions across industries.

Our Makati office works directly with our global teams, contributing to exciting and high-profile projects every day. We operate 24/7, offering flexible shift options for dynamic and motivated professionals. 
 

Bring Ideas to Life. Work with Global Brands. Grow with SlideGenius.

 
At SlideGenius, we don’t just create presentations—we tell powerful visual stories that drive results for some of the world’s most recognized brands. If you’re passionate about content management, thrive in a fast-paced creative environment, and want to work on meaningful, high-impact projects, we want to hear from you.

 
 
Related Job Titles: 
Content Editor | Quality Assurance Editor (Content) | Copywriter | Copy Editor | Proofreader

Medical Writing

Microsoft / MS Powerpoint

Content Quality Associate

We are looking for a highly meticulous and skilled Content Quality Associate to join our dynamic editorial team. Serving as a Quality Assurance Editor (Content) and Copy Editor, you will be responsible for proofreading, editing, and rigorous quality control of diverse written materials—with particular emphasis on marketing collateral and presentation design for our extensive portfolio of over 5,000 global clients.

Leveraging your exceptional proofreading and editing expertise, you will ensure the consistency, clarity, professionalism, and accuracy of marketing presentations, sales decks, digital content, brochures, and other client-facing materials. Your role is essential in maintaining and enhancing the high-quality standards expected by our international clientele.

The ideal candidate is a seasoned Content Editor who takes pride in perfecting client presentations and marketing materials, meticulously maintaining editorial excellence and enhancing the overall effectiveness and visual impact of each deliverable.

 

<h3>About SlideGenius</h3>

 

SlideGenius is the leading global Presentation Design Agency, trusted by over 5,000 clients worldwide, including industry giants such as Adidas, Autodesk, Illumina, J.P. Morgan, Meta, MetLife, and Pepsi. With headquarters in San Diego, California, and offices in London, Makati, and Bacolod, we operate around the clock, delivering exceptional presentation design solutions across industries.

Our Bacolod City office works directly with our global teams, contributing to exciting and high-profile projects every day. We operate 24/7, offering flexible shift options for dynamic and motivated professionals.

 
 
Related Job Titles: 
Content Editor | Quality Assurance Editor (Content) | Copywriter | Copy Editor | Proofreader

Content Quality Specialist

CIIT College of Arts and Technology

Want to help make a difference?
CIIT seeks to revolutionize Philippine education by putting industry-based + student-centered learning + affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals, a team with a shared desire to innovate in the education space, and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.

CIIT College of Arts and Technology

<ul>
	<li>Manage and execute digital marketing activities that support CIIT’s branding, enrollment, and content strategies</li>
	<li>Develop and manage paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels</li>
	<li>Create original and compelling content for digital platforms, including:
	<ul>
		<li>Social media posts and campaign assets</li>
		<li>Email marketing copy and templates</li>
		<li>Online features and short-form announcements</li>
		<li>Event-related visuals and communications support</li>
	</ul>
	</li>
	<li>Write effective copy tailored to different audiences and platforms, balancing creativity with clarity</li>
	<li>Design simple but polished visuals using Canva or Adobe Express for use across digital campaigns</li>
	<li>Collaborate with Admissions, Specialist Courses to ensure timely production and alignment of materials</li>
	<li>Track campaign performance using analytics tools, apply UTM tags, and assist in basic performance reporting</li>
	<li>Contribute to ideation and execution of digital strategies that support brand visibility, lead generation, and student engagement</li>
	<li>Conduct regular monitoring of competitors and trends, using insights to improve digital executions</li>
	<li>Ensure accuracy and brand alignment in all published content</li>
	<li>Support content updates and campaign-related needs on the CIIT website</li>
	<li>Assist in improving automation, campaign workflows, and digital processes where needed</li>
	<li>Perform other tasks relevant to digital content and campaign implementation as assigned</li>
</ul>

Digital Marketing Specialist

Eskwelabs works to empower people and teams with the skills and confidence they need to thrive in the digital future. We are determined to create a future where work is meaningful and education is kind. 

We combine best practices in online cohort-based courses with an empathetic and enthusiastic pool of talented coaches in the Philippines to make what is otherwise a cutting-edge and luxury learning experience accessible and affordable around the world.


Eskwelabs

Mentoring:

<ul>
	<li>The Mentor agrees to render all mentoring hours and responsibilities for the specific program they are mentoring in.</li>
</ul>

Learning Experience Design (LXD) Support:

<ul>
	<li>The Mentor, when needed or applicable, agrees to double-checking of LX materials for quality assurance purposes.</li>
	<li>The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the improvement of the learning experience.</li>
</ul>

Judging Support:

<ul>
	<li>The Mentor will serve as judges for sprint or project presentations.</li>
</ul>

Learner Support:

<ul>
	<li>The Mentor agrees to complete all the forms needed by Eskwelabs Operations team for the fulfillment of learner insights, observations, red flags, observations.</li>
	<li>The Mentor agrees to complete all the requirements of Eskwelabs Operations team in the form of attending debriefings and other meetings stated by Eskwelabs Operations team.</li>
</ul>

Digital Marketing Mentor

Royal Duty Free continues to be a pioneer in duty-free retailing within the Subic Freeport Economic Zone, just two hours north of Metro Manila. We are focused on Quality for All.
 
Royal is a part of the Rustan's Group of Companies, the leading premium and luxury retailer in the Philippines, which includes Rustan's Department Store, Rustan's Coffee (including Starbucks Philippines), and over 100 luxury and specialty brands under Stores Specialists Inc.
 
Royal Duty Free has been and continues to be a major destination in Subic with two locations catering to locals as well as tourists, both domestic and international.
 
The stores provide a wide range of grocery, household, and personal care products including pantry favorites, leading liquor brands, beauty, baby, and pet care products all under one roof. We offer fresh food, frozen products, and dairy items. We also carry selected clothing, shoes, and accessories; premier brands such as Lacoste are also available. Our best-selling home items include linen, bedding, and towels, as well as electronics.

Royal Duty Free Shops, Inc.

Job Description: Digital &amp; CRM Manager

Position Summary

The Digital &amp; CRM Manager will lead the strategy and execution of digital marketing and customer relationship initiatives within the Marketing team. This role manages CRM platforms, drives customer engagement, and optimizes digital campaigns to increase loyalty, conversion, and lifetime value — while also leading a team to deliver on business objectives. The position reports directly to the AVP – Marketing.

Key Responsibilities

· CRM Management: Oversee the setup, segmentation, and optimization of the CRM platform to ensure accurate data, effective targeting, and meaningful insights.

· Digital Campaigns: Plan and execute integrated digital campaigns across owned, paid, and earned channels.

· Customer Engagement: Design personalized communication journeys that drive repeat purchase, retention, and customer loyalty.

· Data &amp; Insights: Track, analyze, and report on campaign performance, customer behavior, and ROI, providing actionable recommendations.

· People Management: Lead, coach, and develop a small team to deliver high-quality digital and CRM outputs, ensuring alignment with business goals.

· Cross-Functional Alignment: Partner with Sales, Operations, IT, and other business units to ensure a seamless and consistent customer experience.

· Compliance: Ensure adherence to data privacy regulations and best practices in customer data management.

KRAs &amp; KPIs

1. CRM &amp; Customer Data Management

· KRA: Maintain accurate, segmented, and actionable customer database.

· KPIs:

o % increase in active CRM users/customers

o Database growth rate &amp; accuracy (duplicate/error rate &lt;2%)

o % of campaigns utilizing segmented audiences

2. Customer Engagement &amp; Loyalty

· KRA: Drive stronger engagement and repeat purchase.

· KPIs:

o Email/SMS open rate &amp; CTR vs. benchmark

o % increase in repeat purchase rate

o Growth in customer lifetime value (CLV)

o Loyalty program participation/activation rates

3. Digital Campaign Performance

· KRA: Deliver measurable results from digital campaigns.

· KPIs:

o ROI / ROAS (return on ad spend) per campaign

o Website traffic &amp; conversion rates

o Social media engagement and follower growth

o % of campaigns meeting or exceeding target KPIs

4. Data Analytics &amp; Reporting

· KRA: Provide actionable insights for business decisions.

· KPIs:

o Timeliness and accuracy of monthly performance reports

o Number of data-driven recommendations implemented

o Stakeholder satisfaction with insights (via feedback)

5. People Management &amp; Leadership

· KRA: Build and develop a high-performing digital &amp; CRM team.

· KPIs:

o Achievement of team deliverables on time and at quality standards

o Individual development plans in place and executed for all team members

o Employee engagement/satisfaction scores within the team

o Reduction in rework or error rates from the team

6. Innovation &amp; Compliance

· KRA: Keep platforms and practices updated with best-in-class standards.

· KPIs:

o Adoption of new tools/techniques per year

o % compliance with data privacy standards (zero violations)

o Implementation of at least 2 customer journey enhancements annually

Kalibrr Job Search

Content Creator | Sales and Marketing | Cebu

Content Writer

Content Writer

Content Writer

Digital Copywriter

Digital Designer

Digital Designer

Senior Content Writer

Content Marketing Specialist

SEO Content Manager

Content Quality Associate

Content Quality Specialist

Digital Marketing Specialist

Digital Marketing Mentor

Digital & CRM Manager