Marketing Manager  

Job description:

Role Overview

Drive and optimize international digital campaigns across Google, Facebook/Meta, and LinkedIn to attract B2B clients for our BPO services. You’ll generate qualified leads, enhance brand visibility, elevate posting performance, and develop strategic funnels—all backed by data-driven insights.

Key Responsibilities

1. Strategy & Lead Generation

Develop robust multi-channel strategies targeting international B2B clients (SEO/SEM, PPC, Meta Ads, LinkedIn Ads).

Plan and execute paid campaigns (Google, Facebook/Meta, LinkedIn) to produce high-quality leads.

2. Campaign Creation & Performance

Create compelling ad creatives, copy, and content optimized for platform algorithms.

Run A/B tests and adjust targeting, messaging, and creative based on performance metrics.

3. Social Media Leadership

Elevate organic and paid presence on LinkedIn, Facebook, and other channels.

Engage with prospects, cultivate communities, and drive brand awareness.

4. Analytics & Reporting

Monitor campaign KPIs: CPC, CTR, CPL, conversion rates; build weekly/monthly dashboards.

Optimize budgets and provide ROI-focused insights to leadership.

5. International Client Focus

Tailor campaigns for global markets: regional targeting, messaging localization, timezone ops.

Stay informed on global ad platform updates and competitor BPO strategies.

6. Collaboration & Execution

Align with Sales, Account, and Design teams to build funnels and landing pages that convert.

Guide external agencies or freelancers on campaign delivery and brand consistency.

7. Continuous Improvement

Research industry trends, experiment with new formats (e.g., video, lead magnets, automation).

Refine messaging, landing pages, and segmentation to continuously lower acquisition costs.

Required Skills & Qualifications

Education: Degree in Marketing, Business, Communications, or related field preferred.

Experience: 3 years in digital marketing with B2B lead gen focus—preferred in BPO or services.

Platforms: Proficiency in Google Ads, Facebook/Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics.

Analytical Skills: Strong data analysis ability—experience with dashboards, A/B testing, ROI measurement.

Content Skills: Excellent copywriting; ability to guide creatives or produce visuals.

Project Management: Capability to coordinate across teams, manage budgets and timelines.

Global Mindset: Familiarity with targeting international buyers and cross-border campaign tactics.

• Drive and optimize international digital campaigns across Google, Facebook/Meta, and LinkedIn to attract B2B clients for our BPO services. You’ll generate qualified leads, enhance brand visibility, elevate posting performance, and develop strategic funnels—all backed by data-driven insights.