Digital Marketing Manager  

Main Responsibility:

Paid Advertising, Lead Generation Strategy, Performance Optimisation, Community Management

Job Responsibilities:

1. Paid Social Media & Advertising

• Execute Meta lead gen campaigns for UTrade & ULoan

• Manage (possible) Google Ads and LinkedIn campaigns

• Own monthly paid media budget allocation

• Test and explore new paid channels

2. Lead Quality & Sales Enablement

• Work with sales on lead quality refinement

• Optimise lead capture forms

3. Video Content Production

• Shoot and produce 1-2 weekly video reels featuring research analysts (UTrade)

• Edit market research reports into short-form video content (UTrade)

• Co-produce and shoot 2 monthly TikTok reels/Stories content (UTrade, ULoan)

• Create video templates and style guidelines

• Coordinate filming schedules with the Research Team

4. Campaign Strategy and Optimisation

• Optimise for CPL and Leads Conversion

• Implement retargeting campaigns

5. Landing page & Conversion

• Design and optimise landing pages

• Ensure seamless user journey

6. Analytics and Reporting

• Recommend improvement on performance dashboards

• Track KPIs: leads, CPL, conversion rates

• Provide weekly and monthly reports

• Conduct competitive analysis to benchmark our digital application channels and digital presence

7. Community Management & Engagement

• Monitor and respond to comments/messages across UTrade, ULoan, and Unicapital social media

• Develop engagement strategies to boost organic reach

• Track community sentiment and engagement metrics

• Use community insights to inform paid campaigns

• Build and manage Reddit presence for all brands

8. Cross - Team Support & Content Collaboration

• Provide graphics support to other teams

• Support social media content needs across departments

• Assist with communications and branding materials

• Support PR initiatives

• Help manage corporate giveaways inventory

• Brief the consultant on campaign requirements

• Provide performance data for content strategy

• Develop ad copy and creative briefs

9. Events Support

• Support major events as needed

And other tasks that may be assigned from time to time to support the Company's goals and objectives.

• Bachelor of Science in Marketing or a related field.
• Proven experience in digital marketing and management. SEO and SEM, marketing databases, and email campaigns and social media and/or display advertising campaigns for at least 5 years
• Proficiency in online marketing tools
• Strong ability to analyze metrics and trends to inform data-driven decisions.
• Excellent collaboration and project management skills to work with cross-functional teams.
• Up to date with the latest trends and best practices in digital marketing
• Leadership & Delegation, Good Communication, Creativity & Innovation, Empathy & Customer-Centricity, Collaboration & Interpersonal Skills, Problem-Solving & Decision Making, Time Management & Organization.