SEO & PPC Specialist  

We are seeking a talented and experienced SEO & PPC Specialist to join our dynamic marketing team. In this role, you will play a key part in driving our digital marketing efforts through the effective management of paid advertising campaigns and search engine optimization strategies.

Responsibilities:

• Manage and optimize paid advertising campaigns across various platforms, primarily Google Ads, to achieve business objectives.
• Develop and implement new campaigns, both paid and organic, to boost brand visibility, traffic, and revenue.
• Conduct in-depth reporting and analysis of campaign performance, providing actionable insights and recommendations to stakeholders.
• Perform basic SEO optimization tasks, including on-page and off-page techniques, to enhance organic search rankings.

Qualifications:

• Bachelor’s degree or equivalent experience in a related field.
• Proven experience with Google Ads and other PPC platforms.
• Hands-on experience with web analytics software, such as Google Analytics, SEMrush, ScreamingFrog or similar tools.
• Experience with Adobe Analytics is a plus but not required.
• Experience with AI tools is a plus but not required.
• Adaptable to work on multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and analytical skills.
• Excellent communication skills, both written and verbal, to effectively present data and collaborate with teams

Skills Required:

1. Paid Search (PPC) management
2. Search Engine Optimization (SEO)
3. Data analysis and reporting
4. Conversion Rate Optimization (CRO)