Brand Assistant  

Position Overview: The Brand Assistant serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability. Likewise, coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets.

What will you do:

1. Brand Strategy and Planning:
   • Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
   • Set and execute brand planning calendars to ensure the timely completion of all deliverables.
2. Cross-Departmental Collaboration:
   • Coordinate with various departments to align brand initiatives, including Merchandising Planning and Control, Visual Merchandising, Store Operations, Marketing, e-commerce, and Franchise Management.
   • Direct resources effectively to support brand objectives and initiatives.
3. Sales and Profitability Management:
   • Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
   • Analyze market trends, customer spending patterns, preferences, and merchandising mix to inform product development and drive marketing innovation.
4. Brand Image and Customer Experience:
   • Develop and maintain the company’s brand image and customer experience across all online and offline touchpoints.
   • Ensure consistent brand look and feel to enhance customer engagement and loyalty.
5. Brand Engagement and Marketing:
   • Spearheaded the development and implementation of comprehensive brand engagement strategies across multiple channels, including social media, influencer partnerships, key opinion leaders, and targeted advertising.
   • Establish relationships with key influencers, fan communities, and target market groups.
6. Market Analysis and Reporting:
   • Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
   • Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
7. Expansion and Growth Initiatives:
   • Identify and recommend opportunities for brand and store expansions into new areas and territories.
   • Implement expansion strategies to drive brand growth and market penetration.

What we’re looking for:

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
• Proven track record of developing and executing successful brand strategies that drive business growth and expansion.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication, interpersonal, and leadership skills.
• Creative thinker with a passion for fashion and a keen eye for design.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and experience with brand management tools and platforms.