Marketing Manager  

Key Responsibilities:

1. Develop Marketing Strategies:
   • Create and execute comprehensive marketing plans that align with the company's goals and objectives.
   • Conduct market research to identify trends, competitors, and customer preferences.
   • Define target customer segments and tailor marketing strategies accordingly.
2. Brand Management:
   • Maintain and enhance the brand's image and identity.
   • Ensure brand consistency across all marketing channels and materials.
   • Manage and protect the brand's reputation.
3. Digital Marketing:
   • Oversee the company's online presence, including the website, social media, email marketing, and online advertising campaigns.
   • Monitor website traffic, SEO, and user engagement to optimize digital marketing efforts.
   • Stay updated on digital marketing trends and incorporate them into strategies.
4. Advertising and Promotion:
   • Plan and execute advertising campaigns, both online and offline, to increase brand awareness and drive traffic to stores and the e-commerce platform.
   • Collaborate with creative teams to develop compelling marketing collateral, including visuals, videos, and copy.
5. Customer Engagement:
   • Develop and implement customer loyalty programs and engagement strategies.
   • Collect and analyze customer feedback and data to improve products and services.
   • Foster a strong sense of community among customers and brand advocates.
6. Budget Management:
   • Develop and manage the marketing budget, ensuring efficient allocation of resources.
   • Monitor expenses and track the return on investment (ROI) of marketing initiatives.
7. Team Leadership:
   • Lead and manage a team of marketing professionals, including coordinators, designers, and content creators.
   • Provide guidance, training, and mentorship to team members.
8. Collaboration:
   • Work closely with other departments, such as merchandising, sales, and product development, to align marketing strategies with business objectives.
   • Collaborate with external agencies, vendors, and influencers as needed.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in marketing, with a focus on fashion retail.
• Strong knowledge of fashion industry trends and consumer behavior.
• Excellent communication, leadership, and interpersonal skills.
• Proficiency in digital marketing tools and analytics.
• Creative thinking and the ability to develop innovative marketing campaigns.
• Budget management and financial acumen.
• Strong project management skills.
• This is a work-on-site (work at the office)