Retail Manager  

Overall Role Purpose:

Support the design/ co-design and administer country retail strategy and roadmap that will ensure business objectives are met together with revenue and growth targets.

Accountabilities:

Customer External / Internal

• Design & formulate tangible programs & tools that will help meet the channel’s revenue, volumes and profitability expectation
• Lead the development, optimization & management of Retail Outlets (both DHL owned & 3rd party)
• Lead in the prospecting, analysis and choosing 3 rd party resellers or partners and ensure that these partners present DHL in the best way possible

Regional Commercial & Retail Sales Team

• Accountable for achieving all KPIs given by regional retail team through effective management of channel’s function
• Competitive intelligence - Maintain awareness of competitor activity and recommend tactics to counter any emerging threats

Stakeholder External

3rd Party Resellers

• Explore and evaluate strategic 3rd party alliances, relationships or technologies to further expand DHL’s customer accessibility
• Establish trusting and mutually beneficial relationships to tap on the retailers’ network and location to provide DHL products and services to end consumers.

Stakeholder Internal

Head of Commercial Customer Research and Planning Manager, Marketing Communications Manager, Operations Managers

• Consult with & provide directions (he/she is too junior to provide direction, such a responsibility lies with the regional team instead) to the different country teams to ensure retail strategies meet revenue targets and business objectives
• Demonstrate and inculcate a thorough and rigorous cross-functional understanding of the express business, particularly in the area of Sales processes, marketing disciplines and operational procedures, crucial to the successful conception, design and implementation of programs and initiatives

Global HQ, Regional Commercial & Other Functional Groups

• Aligning retail strategy with the directional focus of Regional and Global retail &cooperate with other Commercial functions to ensure that group objectives are met
• A catalyst for business improvement initiatives & representing Retail as a Subject Matter Expert in cross-functional projects Alignment to global and regional physical channels directions to ensure implementation of strategy in country and projection of consistent brand image and value in markets

• What We Need?

• Highly developed experience in the field of retail sales and marketing with demonstrated understanding of and exposure to all elements of the marketing mix and consumer behavior concepts
• Ability to effectively conceptualize, plan & implement successful strategy & initiatives
• Ability to align qualitative thinking to quantitative analysis in order to reach and justify a strategic or tactical decision
• Team-player and proven leadership and influencing skills
• Strong English (written & spoken) comprehension & communication skills are essential
• 5 years of sales and marketing experience with at least 2 years in a managerial position
• Demonstrated achievement in developing and implementing strategic sales & marketing programs, with experience in driving above and below the line marketing activities
• Strategic planning experience in services or consumer marketing
• Experience in sales, sales process and channel management with P&L responsibility
• Knowledge and demonstrated understanding of the Retail outlet management and network optimization, preferably from a service perspective.
• Comprehensive knowledge of Express industry.