Social Media Manager  

Role Summary

Lead the company's social media strategy and execution to grow brand presence, engage consumers, drive traffic to e-commerce channels, and support revenue growth through organic and paid social initiatives.

Key Responsibilities

1. Social Media Strategy & Planning

Develop and execute the overall social media strategy aligned with business and e-commerce objectives.

Create annual, quarterly, and monthly social media plans and content calendars.

Identify platform-specific growth opportunities across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.

Monitor social media trends, competitor activities, and best practices.

2. Content Development & Management

Plan and oversee creation of engaging content including videos, graphics, product demonstrations, lifestyle content, user-generated content (UGC), and livestreams.

Ensure content is aligned with brand guidelines and campaign objectives.

Coordinate with internal teams, agencies, influencers, and content creators.

Manage content publishing schedules and approvals.

3. Community Management

Build and nurture online communities.

Monitor comments, messages, reviews, and customer feedback.

Develop response guidelines and escalation processes for customer concerns.

Improve customer engagement and brand sentiment.

4. E-Commerce & Conversion Support

Drive traffic from social platforms to e-commerce stores, marketplaces, and campaign landing pages.

Collaborate with the e-commerce team on product launches, promotions, and sales campaigns.

Optimize social commerce features such as TikTok Shop, Facebook Shop,Instagram Shop, and livestream selling.

Support conversion-focused campaigns and customer acquisition initiatives.

5. Influencer & Creator Management

Identify, recruit, and manage influencers, content creators, and brand ambassadors.

Negotiate partnerships and campaign deliverables.

Track influencer performance and ROI.

Build a sustainable creator network for ongoing brand advocacy.

6. Analytics & Reporting

Track and report key performance metrics

Provide actionable recommendations based on insights.

Cost per acquisition (with paid team)

Influencer campaign ROI

Brand sentiment score

• Bachelor’s degree in Marketing or related field.
• 5+ years in social media, digital marketing, or e-commerce marketing.
• Experience managing Facebook, Instagram, TikTok, YouTube, and marketplace- related social campaigns.
• Strong understanding of social commerce, livestream selling, and influencer marketing.
• Experience with analytics tools such as Meta Business Suite, TikTok Analytics, Google Analytics, and social listening platforms.
• Proven track record of growing brands and driving sales through social media Job