

Brand Manager
Asia Brewery Inc.
- Makati, PhilippinesMakati, Metro Manila, Philippines, Ayala Avenue Makati CityMakatiMetro ManilaPhilippinesPhilippines
- Penuh waktuFULL_TIME
Lowongan dipasang 2 days ago dan batas waktu lamaran adalah 4 Nov
Rekruter terakhir aktif 5 hours ago
2026-10-22T06:09:53.597956+00:002026-11-04T16:00:00+00:00Deskripsi Pekerjaan
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
- Take brand ownership and provide the vision, mission, goals and strategies to match up to.
- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
- Lead creative development and create a motivating stimulus to get targeted population to “take action”.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Coach the team and get the best from everyone.
- Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Monitor product distribution and consumer reactions.
- Anticipate bottlenecks.
- Brainstorm new and innovative growth strategies.
- Align the company around the brand’s direction, choices, and tactics.
Kualifikasi Minimum
- BS/MS degree in Marketing or a related field;
- Proven working experience as brand manager;
- Drive for results and leaderships skills;
- Excellent understanding of the full marketing mix and principles;
- Highly creative with ability to think out of box;
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate;
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management;
- Organized and thorough.
- Strong multi-tasking and analytical skills, and data-driven thinking;
- Advanced communication and interpersonal skills;
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language
Ringkasan Perkerjaan
- Tingkat Posisi
- Mid-Senior Level Manager
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Once in a while
- Alamat Kantor
- Ayala Avenue Makati City
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Tentang Asia Brewery Inc.
Starting from a humble vision to break the beer monopoly in 1982, Asia Brewery Inc. (ABI) is now a major player in the country's beverage and industrial packaging industry. ABI offers high quality beverages at prices the average Filipino can afford, and is one of the largest alcoholic, as well as non-alcoholic beverage players in the Philippines today. With its corporate-wide mindset to Thirst for First, ABI unveiled game changing new beverages to quench the ever-changing taste of Filipino consumers: Absolute & Summit (#1 Bottled Water), Cobra (#1 Energy Drink), Tanduay Ice (#1 Alcopop) and Vitamilk (#1 Soy Milk). Going beyond its 30th year, ABI continues to launch more new products, uplift beverage standards, and aim to be first in offering Filipinos nothing less than the best.