SpanSet Indonesia is a key division of the globally recognised SpanSet Group International, specialising in Work-at-Height, Lifting, Load Securing, and Safety Management. With a vibrant team across 5 continents and 14 countries, we're committed to delivering innovative solutions to our clients. 

PT SpanSet Indonesia

Job Summary: 
We are looking for an experienced SEO Specialist to join our team and drive organic growth across all our digital channels. The SEO Specialist will be responsible for optimizing our website content, developing SEO strategies, and analyzing the performance of our campaigns to improve search engine rankings, increase traffic, and boost engagement. This role requires a data-driven mindset, a deep understanding of SEO best practices, and a passion for staying ahead of industry trends. 
 
Key Responsibilities: 
SEO Strategy and Execution 
- Develop, implement, and manage effective SEO strategies to improve organic search rankings and visibility. 
- Perform detailed keyword research to identify opportunities and develop a targeted content strategy. 
- Create articles to boost website. 
- Optimize on-page elements, including meta tags, title tags, headings, alt text, internal linking, and URL structures. 
- Content Optimization. 
- Collaborate with content creators to ensure SEO best practices are applied to new content. 
- Optimize existing website content and suggest changes for improved performance. 
- Create content briefs to guide writers in developing SEO-optimized articles and web pages. 
 
Technical SEO 
- Conduct regular technical SEO audits and implement improvements to site architecture, page speed, mobile-friendliness, and crawlability. 
- Troubleshoot and resolve technical SEO issues that may impact search engine indexing and rankings. 
- Implement structured data (schema markup) for enhanced SERP display and search engine understanding. 
- Performance Tracking and Reporting 
- Monitor and report on SEO metrics, such as organic traffic, rankings, conversions, and CTRs. 
- Utilize tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush for insights and trend analysis. 
- Provide monthly and quarterly performance reports, with actionable insights and recommendations for improvement. 
 
Competitor Analysis 
- Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats. 
- Benchmark performance against competitors to spot trends and refine strategies. 
Stay Updated on SEO Trends 
- Continuously research and stay up-to-date with the latest SEO, search engine algorithm updates, and digital marketing trends. 
- Educate the team on best practices, changes, and strategies to keep our website competitive.

SEO Specialist

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.

Kompas Gramedia

<ul>
	<li>Mendorong penjualan dan meningkatkan produktivitas ruang jual melalui active selling dan B2B</li>
	<li>Melakukan kegiatan dan aktivitas penjualan digital</li>
	<li>Memastikan operasional toko berjalan dengan lancar, antara lain mengatur jadwal karyawan, memastikan kesiapan sistem operasional, mengontrol ketersediaan produk dan kerapihan display, melakukan perubahan display dan visual merchandising.</li>
	<li>Memastikan pelayanan dan penanganan keluhan berjalan baik</li>
</ul>

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